Know Thy Self: Self Branding

Posted in Article, The Examiner on November 26, 2011 by thephoenixpr

There is a distinct difference between branding oneself and branding a product or service. Commonly, people mistake the two believing that they are one in the same. While both involves conveying a positive and consistent image to an audience, self-branding is much more personal and constantly evolving.  

As Me 2.0: Build a Powerful Brand to Achieve Career Success author Dan Schawbel wrote, creating a brand for one’s self is simply about creating an equivalent image of how you perceive yourself and how others see you. So how do you get others to see you in a positive light? Simply put, you have to let them get to know who you really are. Craft a succinct 30 second bio you can recite every time you introduce yourself to someone new. While you want to make sure it includes your key accomplishments, remember to sound genuine and unrehearsed, as doing otherwise could make you appear arrogant. Just as first impressions are lasting, so is the first impression one has of your brand.

Beyond your 30 second elevator speech, it’s imperative that you have a personal website. Your website should include a regularly updated bio highlighting your professional accomplishes and personal triumphs. Be sure to include background information on how you got to where you are today. To further help distinguish “brand you” from everyone else in the world, make sure your brand is conveyed in a consistent way. The design for your website should match your business cards and any other online profiles you may have.

To expose your brand, regularly seek out opportunities to showcase “brand you” to key audiences. Every event or encounter with someone is a self branding opportunity. If you’re looking to expose your brand to a particular set of people, you would want to attend the sort of events these people would.

Perhaps you’re thinking you don’t have a clue on how to market yourself or you’re just in need of additional help; if so, seek out the assistance of marketing and public relations professionals. Firms, like The Phoenix PR, 3BG Marketing Solutions, or Signature Red, not only provide one-time consultations to help you identify what your brand is and how to appropriately convey that image to influential people, but they can directly connect you with these influential individuals. With a press release, firms like The Phoenix PR, can leverage their network to get your brand out to key people.

Following the above tips can help you create a recognizable personal brand that people trust. A strong personal brand can mark an individual as the go-to person in their industry, establishing their dominance as a relevant individual in that domain. As a result, the individual not only gains notoriety in their area of expertise, but they’re also viewed as a credible source.

The key to maintaining a strong and credible personal brand is remembering that just as you are constantly evolving, so is your brand. Although, you want to be consistent with the overall brand image you’re conveying, be sure to draw from new personal and professional experiences to perfect your brand.

Follow Chi-Chi on Twitter at @ThePhoenixPR or contact info@thephoenixpr.com.

 

This article was originally posted on Examiner.com, where Chidelu “Chi-Chi” Enigwe  writes about trends in public relations and marketing.

Marketing vs. Social Media vs. PR: What Each Means for Your Brand

Posted in Article, The Examiner on November 26, 2011 by thephoenixpr

Although we tend to hear the words public relations, marketing and social media used interchangeably they are three distinct entities instrumental in building a brand.

To make the picture a little clearer here’s a breakdown of the three:

Public Relation: Put simply public relations is all about building mutually beneficial relationships. PR professionals work to build and maintain the trust of various audiences. This is accomplished through a variety of strategies, including positive press coverage, events or fundraising efforts.  In essence, public relations consist of reputation management. However, instead of working to manage this reputation solely to promote a product or service, as marketers do, the PR person is primarily focusing on building trust with its key audiences.

Public relations is almost a roundabout way an organization goes about creating profit. Plus, PR has been known to be more cost effective than marketing, as a single placement from a media outlet can have a profound affect on the popularity of a brand.   Better stated, PR professionals believe if you build trust in the company’s brand the sales will come.

 Marketing: On the other hand, marketing focuses on how this trust directly impacts the bottom-line.  Marketers are not only concerned with building public awareness about their current products or services, but they are also looking at current trends to predict the future product and service needs of current and perspective clients.  To sum things up, marketing is about connecting with individuals in order to close the sale.

 You may wonder how does this differ from PR, but it varies greatly. Because traditional marketers can often get so sales focused, it can make it challenging for them to actually close the sales. Nowadays, people aren’t simply buying a product or service, but instead they are investing in a relationship, and if the customer’s expectations aren’t met or exceeded that relationship — and thus future sales— will end very quickly.

Thus, the current blurring of the line between PR and marketing is actually more profitable for an organization because it combines the product and service expertise of the marketer with the relationship-building skills of the PR professional.

Social media:  So, how does social media fit into and standout from marketing and PR? Social media is simply the tool an organization may use to execute a marketing or public relations campaign. While, it’s a good way to build “brand ambassadors” it is by no means the only tool in the PR or marketing professional’s toolbox, and it should always be used as a part of a broader plan.

Although effective in spreading word-of-mouth in the world’s largest public arena, the Internet, social media needs to be combined with a strong marketing and public relations strategy in order to keep customers happy with the products and services of the company, and the company itself. Companies that have effectively combined the three are not only having their brand received well, but as a by-product, they have a much healthier om-line.  

This article was originally posted on Examiner.com, where Chidelu “Chi-Chi” Enigwe  writes about trends in public relations and marketing.

Getting More Bang for Your Social Media Buck: The Benefits of Cross Promotion

Posted in Article, The Examiner on November 26, 2011 by thephoenixpr

In today’s fast paced world effectively managing your social media accounts can be a challenge. Neglecting any of these accounts can turn visitors off not only from visiting these sites, but also the brand you may be trying to build or maintain. Thanks to technology, however, they’re numerous tools to help you maximize your social media efforts.

Tools like HootSuite and TweetDeck almost make it inexcusable for any one not to keep their social media accounts up to date.

Cross promotion, especially in the realm of social media, is pivotal to maximizing your brand’s reach, while simultaneously leveraging your partners’ networks. Getting another organization to give you an online shout-out can do wonders for your brand image. If people see these organizations as credible institutions, then they will begin equating this with your brand as well. In a world where relationships mean everything, cross promotion is a great way to show off these connections to a variety of people. This increased exposure can mean more opportunities for establishing new relationships.   
When used effectively, cross promotion can be the gift that keeps on giving. The benefits of cross promotion are powerful on the Web because you are not only sharing your message to your current audience, but with people having multiple social media accounts they have multiple opportunities to re-tweet and re-post  brands they believe in.

With this being said, it is vital that the content on your social media sites are not only up to date, but also engaging. If you’ve seen any of the latest viral videos, you’ll notice that they are memorial because they are out of the box ideas. So, when you are creating content for your social media sites remember to keep it entertaining, but also on point with your brand message. Burger King’s subservient chicken campaign is a great example of this.

Another tip publicity expert Joan Stewart  suggests to further your social media cross promotional efforts, is linking to each site from your website. One study found that 56 percent of Fortune 50 companies did not link to social media sites on their homepage.  Doing so is to the company’s peril, as they lose an interested individual’s attention in learning more about the brand, and possibly becoming a brand ambassador for the company.  Another easily lost cross promotional opportunity is not including links to all your social media sites on the individual platforms.  To build brand ambassadors a company needs to connect with their customers on various levels, so not showcasing all your social media sites is detrimental to achieving this. Another often forgotten tool in promoting your social media sites is email. If you haven’t already, be sure to include links to all your social media sites in your email signature. Want to do even better?  Include links to your social media sites on your business card.

Ultimately cross promotion on social media sites is beneficial because it gives your brand multiple opportunities to stick out among the millions of messages circulating on and off line.

This article was originally posted on Examiner.com, where Chidelu “Chi-Chi” Enigwe  writes about trends in public relations and marketing.

Client Updates: A look back at 2011

Posted in Uncategorized on November 26, 2011 by thephoenixpr

Phoenix PR has had a wonderful year in 2011. With more hard work and perseverance we can only expect the firm to continue growing in 2012. Here’s a highlight of  what’s been happening with our clients:

DJ Damage

On November 14th DJ Damage served as a guest DJ and co-host on BET’s 106 & Park. Philadelphians were so excited that DJ Damage became a Philadelphia Twitter trending topic that day. In addition to his busy on-air schedule, Damage has been talking to Philadelphia youth about the importance of getting an education and setting goals, on the All Ham Back to School Tour.

 For more information on DJ Damage, as well as booking information visit djdamageonline.com.

 Water is Humanity

Recording artists Drematic and producer Y?Arcka have released their collaborative musical effort in the record Water. Their latest offering strives to present listeners with music that both educates and provides listening pleasure by exposing music fans to some of the issues surrounding access to clean water worldwide. All proceeds from their album will go toward building 100  fresh water wells in developing nations greatly affected by this issue. Visit waterishumanity.bandcamp.com to purchase the album or make a donation.

Look for more information on an upcoming happy hour to raise funds for the project. For more information on the project visit waterishumanity.com and follow them on Twitter and Facebook.

 AlaskaLand

 Recently writer and director Chinonye Chukwu released a sneak peak of AlaskaLand, her first feature film. The native Nigerian, who was raised in Alaska, channeled her own experiences into a fictional masterpiece chronicling an Alaska-raised Nigerian who faces much personal and cultural conflict after reconnecting with his sister in their hometown. To keep up to date with the project follow @Alaska_Land on Twitter and on Facebook

 

MENTIONED IN THE NEW YORK TIMES

Posted in Uncategorized on August 3, 2011 by thephoenixpr

ADONIS TULUM MAYA RIVIERA GAY RESORTS & SPA was mentioned in Thursday’s addition of the New York Times! Check out this post:

http://www.nytimes.com/2011/07/24/fashion/weddings/travel-industry-offers-deals-to-gay-couples-for-honeymoons.html?_r=1

Adonis Tulum Maya Riviera Gay Resort & Spa

KeeKee Ross- is Hip Hop an Appropriate Medium to Praise the Lord

Posted in Uncategorized on June 29, 2011 by thephoenixpr

http://www.blogtalkradio.com/lovechloe/blog/2009/02/17/kee-kee-ross-is-hip-hop-an-appropriate-medium-to-praise-the-lord

 

TEFF the “Regg-Hop” Sensation

Posted in Uncategorized on June 29, 2011 by thephoenixpr

http://www.addpr.com/articles/music/37775.html