Archive for the Hip Hop Category

The Four Ps of Cups For A Cause

Posted in Article, Client News, Hip Hop, The Examiner with tags , , , on December 23, 2011 by thephoenixpr

The Phoenix PR applies the four Ps of marketing in many of its promotional and public relations campaigns. Currently, the agency is utilizing the four Ps of marketing (product, price, place and promotion) to execute a fundraiser for its Water is Humanity client, a charitable organization established by hip hop artists Drematic and Y?Arcka to generate funds to build 100 freshwater wells in third world nations.  

In terms of product, the Phoenix PR is leveraging people’s love of coffee to raise funds for the organization in the Cups for A Cause fundraising campaign in which coffee shops will give a part of their day’s profits to the organization.  Not only will these local shops donate a portion of the proceeds from the coffee sold, but the hip duo’s album Water will be available for sale via download cards. Essentially, this campaign has two products to raise funds the coffee and the album, which people will purchase via a download informational card. The informational download card will also serve as a promotional product for future marketing efforts.

While the coffee prices are already established by the local coffee shops, The Phoenix has established a low-price strategy to get the coffee shops interested in participating in the fundraiser. Shops will donate 50 cents for each small coffee sold, and a $1 for medium and large coffees. The low-price strategy was also used to set the price for the album download at $5. 

Coffee shops were selected as the place to have the fundraiser as it provides a connection to the key audiences Water is Humanity needs to reach out in order to attain its fundraising goal. As an organization committed to helping individuals in third world nations gain access to clean water, Water is Humanity must reach out to activists and wealthy/middle class individuals interested in donating to charitable organizations. As a result, coffee shops in high-income areas, as well as college areas were selected as the place for the fundraisers in order to reach the large activist community in universities as well as professionals located in the busy metropolitan areas of the city.  Coffee shops were selected for the fundraising place because these groups regularly frequent these shops.

Finally, the Cups for A Cause campaign will be promoted through the client’s social media sites, as well as traditional media outlets in the coffee shops’ neighborhood. The Phoenix PR will also reach out to professional organizations, as well as activist organizations in the community. Promotion is also an essential aspect in getting the coffee shops interested in participating, promotional skills to bring more patrons into the coffee shops in hopes of generating more revenue for the shops, and hence more funds for Water is Humanity.

The Cups for A Cause initiative is a great example of how the fours Ps of marketing applies to many business models, whether it is for a for-profit or nonprofit endeavor.

Artists Use Musical Talents To Fight Water Scarcity Crisis in Third World

Posted in Client News, Hip Hop, Press Release, The Examiner with tags , , , on December 23, 2011 by thephoenixpr

While hip hop is often blamed for contributing to many societal ills like violence and sexism, Philadelphia hip hop duo Drematic and Y?Arcka are using their musical talents to address community issues.  The duo are using their recently released album Water to raise funds to build a 100 fresh water wells in developing nations where millions lack access to clean drinking water.  

Not only are they committing 100 percent of the album’s proceeds to the cause, but they have also established the nonprofit Water is Humanity to help raise funds.

The native Jamaican Drematic said, “I’ve always taken the art form seriously, but the realization that I could actually play an active role in making things better made me reassess my art. That’s when things got real.”

For both artists, “This project has purpose. We’re not in it to big ourselves up. We’re in it to change the world,”  said New Jersey raised producer Y?Arcka. 

Taking hip hop back to  the earlier days, when artists focused on social justice,  the duo created Water to not only showcase their lyrical and musical talents but also expand community members’ knowledge on the issue.

According to Water.org about one in eight individuals worldwide lack access to safe drinking water, resulting in the death of 1.4 million children each year due to preventable illnesses like diarrhea.

Additionally, women in the developing world spend more than 200 million hours of their day just collecting water. To make matters worse 272 million school attendance days are lost each year, as children are forced to stay home from school to help collect clean water miles away from  their home.

“It’s unthinkable that people are dying because they lack access to a simple thing like drinking water,” Y?Arcka said. Drematic adds, “Water is a human right for all people.”

To show the world that water is indeed humanity, the duo is not only currently selling their album at waterishumanity.bandcamp.com, but they’re also planning several upcoming fundraisers in the Philadelphia area.

Philadelphia’s DJ Damage pays it forward to his community

Posted in Article, Hip Hop, The Examiner with tags , , , , , , on December 23, 2011 by thephoenixpr

Abdul “DJ Damage” Muhammad grew up in North Philadelphia and is no stranger to the issues that many inner city youth face today. Damage credits his mother, Adrienne Stokes, for keeping him out of trouble and encouraging him to work hard and give back to his community. After graduating from Temple University, the youngest on air mixer, decided he wanted to devote some time to encouraging young people to pursue higher education, work hard and achieve their dreams. So he launched the All Hamm Back to School Tour.

Damage, 22, says, “Talking to these kids is really just about reaffirming and encouraging them to do the positive things they’ve been destined to do.”

Damage’s presence on Philadelphia’s HOT 107.9 radio station is another way he connects with the city’s youth.

“Music is a universal language, and I’m blessed to be able to use my position as a DJ to really listen to what the youth have to say, and show them that people do care about them. I care about them; I care about seeing them succeed and do positive things in the community.” 

In addition to being the keynotespeaker on the All Hamm Back to School Tour at various schools throughout Philadelphia, Damage served as a panelist for the ‘Villa Dream Project’, an educational initiative encouraging students to dream big and pursue higher education. He also spoke at the Philadelphia School of the Future, for Senator Vincent Hughes’ back to school event.

“I want youth to know that they’re capable of being the next astronaut, doctor, lawyer or singer, whatever their heart desires as long as they work hard and get an education,” Damage said.

DJ Damage isn’t just talking the talk, he’s living it. He graduated from Temple University in May with a Bachelor’s Degree in Broadcasting, Telecommunications and Mass Media. During his time at Temple he maintained a 3.0 GPA all while balancing his on-air responsibilities at Radio One and DJ-ing some of the hottest parties in the tri-state area.  He’s proof that hard work does pays off. In addition to his many other accomplishments, Damage recently was a guest co-host on BET’s 106 & Park.

“With (people from) Philly, you’ve got to keep it real, whether it’s a teen or adult you’re talking to,” Damage said. “I never dish out advice unless I actually live the values I’m talking about. People can see through that.”

Despite the impact he’s clearly having on the youth, Damage stays humble. But if you watch him interact with those who look up to him, like in the recent CNN feature, it’s clear DJ Damage is making a difference.

“I never knew that a stranger could come into my life and be the one that shows me how to be a man…” says 17 year old Emire Lloyd of DJ Damage.

When asked about the impact her favorite DJ has had on her life Danaya Williams said “Damage always says he’s on ‘Level 10’ when he’s DJ-ing, but he inspires the younger generation to go for ‘Level 10’, to give our absolute best, in whatever we do.”

“I don’t do any of this for the cameras or the papers,” Damage said.  “I’m a part of the community, and it’s only right that I do my part.”

Special Announcement!

Posted in Client News, Hip Hop, Music, TEFF, Uncategorized with tags , , , , , on August 2, 2010 by thephoenixpr

The Phoenix PR is proud to announce that our own TEFF, “regg-hop” sensation, has been selected to perform at the pre-Emmy’s party! Stay tuned for more info here!

TuchPoint Article on the Examiner

Posted in Article, Client News, Hip Hop, Music, TEFF, Uncategorized on July 11, 2010 by thephoenixpr

Music producer TuchPoint and his own TuchPoint Music Productions was described by Newark financial planning and strategy examiner William Jiggetts in his online article “For Example…”

Emmanuel Aden is a real estate investor, construction company owner, and record producer. As a rule, I advise against “jack-of-all-trades” entrepreneurship, but Emmanuel is the real deal. As a business person, he sets the example of how to run a business for fun and profit.

Read the rest of Jiggetts’ article on TuchPoint here.

TEFF Article on REGGAEinc.com

Posted in Article, Client News, Hip Hop, Music, Reggae, TEFF, Uncategorized on July 11, 2010 by thephoenixpr
TEFF

TEFF

TEFF was recently mentioned in REGGAEinc.com:

TEFF is the most talented upcoming dancehall/hip-hop extraordinaire to hit the music scene in some time! Take Philly swagger, combine that with Jamaican descent and what do you get? A very unique artist, the one and only T-E-double F! If TEFF is not in the studio recording, you can probably catch him on stage in Jamaica, moving the crowd with one of his electrifying performances.

Find the whole article here.

TEFF and E Ness Freestyle Video

Posted in Client News, E Ness, Freestyle, Hip Hop, Music, Reggae, TEFF, Video on July 11, 2010 by thephoenixpr

Click here to see TEFF and E Ness throwing it down over Nicky Minaj and Gyptian Riddim tracks in the studio!