Archive for the Client News Category

The Four Ps of Cups For A Cause

Posted in Article, Client News, Hip Hop, The Examiner with tags , , , on December 23, 2011 by thephoenixpr

The Phoenix PR applies the four Ps of marketing in many of its promotional and public relations campaigns. Currently, the agency is utilizing the four Ps of marketing (product, price, place and promotion) to execute a fundraiser for its Water is Humanity client, a charitable organization established by hip hop artists Drematic and Y?Arcka to generate funds to build 100 freshwater wells in third world nations.  

In terms of product, the Phoenix PR is leveraging people’s love of coffee to raise funds for the organization in the Cups for A Cause fundraising campaign in which coffee shops will give a part of their day’s profits to the organization.  Not only will these local shops donate a portion of the proceeds from the coffee sold, but the hip duo’s album Water will be available for sale via download cards. Essentially, this campaign has two products to raise funds the coffee and the album, which people will purchase via a download informational card. The informational download card will also serve as a promotional product for future marketing efforts.

While the coffee prices are already established by the local coffee shops, The Phoenix has established a low-price strategy to get the coffee shops interested in participating in the fundraiser. Shops will donate 50 cents for each small coffee sold, and a $1 for medium and large coffees. The low-price strategy was also used to set the price for the album download at $5. 

Coffee shops were selected as the place to have the fundraiser as it provides a connection to the key audiences Water is Humanity needs to reach out in order to attain its fundraising goal. As an organization committed to helping individuals in third world nations gain access to clean water, Water is Humanity must reach out to activists and wealthy/middle class individuals interested in donating to charitable organizations. As a result, coffee shops in high-income areas, as well as college areas were selected as the place for the fundraisers in order to reach the large activist community in universities as well as professionals located in the busy metropolitan areas of the city.  Coffee shops were selected for the fundraising place because these groups regularly frequent these shops.

Finally, the Cups for A Cause campaign will be promoted through the client’s social media sites, as well as traditional media outlets in the coffee shops’ neighborhood. The Phoenix PR will also reach out to professional organizations, as well as activist organizations in the community. Promotion is also an essential aspect in getting the coffee shops interested in participating, promotional skills to bring more patrons into the coffee shops in hopes of generating more revenue for the shops, and hence more funds for Water is Humanity.

The Cups for A Cause initiative is a great example of how the fours Ps of marketing applies to many business models, whether it is for a for-profit or nonprofit endeavor.


Artists Use Musical Talents To Fight Water Scarcity Crisis in Third World

Posted in Client News, Hip Hop, Press Release, The Examiner with tags , , , on December 23, 2011 by thephoenixpr

While hip hop is often blamed for contributing to many societal ills like violence and sexism, Philadelphia hip hop duo Drematic and Y?Arcka are using their musical talents to address community issues.  The duo are using their recently released album Water to raise funds to build a 100 fresh water wells in developing nations where millions lack access to clean drinking water.  

Not only are they committing 100 percent of the album’s proceeds to the cause, but they have also established the nonprofit Water is Humanity to help raise funds.

The native Jamaican Drematic said, “I’ve always taken the art form seriously, but the realization that I could actually play an active role in making things better made me reassess my art. That’s when things got real.”

For both artists, “This project has purpose. We’re not in it to big ourselves up. We’re in it to change the world,”  said New Jersey raised producer Y?Arcka. 

Taking hip hop back to  the earlier days, when artists focused on social justice,  the duo created Water to not only showcase their lyrical and musical talents but also expand community members’ knowledge on the issue.

According to about one in eight individuals worldwide lack access to safe drinking water, resulting in the death of 1.4 million children each year due to preventable illnesses like diarrhea.

Additionally, women in the developing world spend more than 200 million hours of their day just collecting water. To make matters worse 272 million school attendance days are lost each year, as children are forced to stay home from school to help collect clean water miles away from  their home.

“It’s unthinkable that people are dying because they lack access to a simple thing like drinking water,” Y?Arcka said. Drematic adds, “Water is a human right for all people.”

To show the world that water is indeed humanity, the duo is not only currently selling their album at, but they’re also planning several upcoming fundraisers in the Philadelphia area.

Introducing Director/Writer Chinonye Chukwu

Posted in Client News with tags , , , , , , , , , , , on December 5, 2011 by thephoenixpr

 Chinoye Chukwu is a Nigeria-born (Igbo to be exact) and Alaska-raised director, screenwriter and producer. She graduated from DePauw University in 2007, has a MFA in Film and Video from Temple University, has won both “Best Screenplay Award” and “Best Motion Picture Award” at the 2009 Diamond Screen Festival and has received the prestigious Princess Grace Award for her work. This is just a short summary of all of the wonderful things she has achieved. With her accomplishments, it is obvious that Ms. Chukwu is very passionate about what she does. Her latest upcoming project is titled AlaskaLand, which follows an Alaska-raised Nigerian named Chukwuma who is struggling to balance his Nigerian background and all the expectations that come with it, and the world around him. Chukwuma’s parents are killed in a tragic car accident which results in his younger sister being sent back to Nigeria to live with their uncle until she is 18. After a long two years, the two reunite, but the reunion is far from smooth. They find that their separation has caused many new cultural and personal issues. However it is these issues that eventually bring them closer together and closer to their roots. Together they find what it means to be Nigerian and to live in Alaska. Chukwu states on the AlaskaLand website “I grew up having to balance my traditional Nigerian upbringing, with my American, and more specifically, Arctic surroundings, and it is this dichotomy that serves as the impetus for AlaskaLand. I wanted to tell a story that was true to the insecurities and complexities I’ve had to navigate my entire life, while constructing a layered homage to the cultures and environment that have informed who I am.” This is not the only movie that Chukwu has made based on the things and issues that surround her. “The Dance Lesson” is the story of a girl who struggles to be a ballerina and be a part of the gentrified neighborhood of North Philadelphia, which is the neighborhood in which Temple University is located. “Igbo Kwenu” is about an 18 yr old girl who has to deal with the struggles of being a second generation teenager in America battling between her family dreams and her own.

 Chinoye Chukwu is an amazing and innovative director who cherishes her Nigerian heritage and wants to display it to the world. The date for when AlaskaLand will be released is still to be announced , however you can follow the production of the film at and


Special Announcement!

Posted in Client News, Hip Hop, Music, TEFF, Uncategorized with tags , , , , , on August 2, 2010 by thephoenixpr

The Phoenix PR is proud to announce that our own TEFF, “regg-hop” sensation, has been selected to perform at the pre-Emmy’s party! Stay tuned for more info here!

TuchPoint Article on the Examiner

Posted in Article, Client News, Hip Hop, Music, TEFF, Uncategorized on July 11, 2010 by thephoenixpr

Music producer TuchPoint and his own TuchPoint Music Productions was described by Newark financial planning and strategy examiner William Jiggetts in his online article “For Example…”

Emmanuel Aden is a real estate investor, construction company owner, and record producer. As a rule, I advise against “jack-of-all-trades” entrepreneurship, but Emmanuel is the real deal. As a business person, he sets the example of how to run a business for fun and profit.

Read the rest of Jiggetts’ article on TuchPoint here.

TEFF Article on

Posted in Article, Client News, Hip Hop, Music, Reggae, TEFF, Uncategorized on July 11, 2010 by thephoenixpr


TEFF was recently mentioned in

TEFF is the most talented upcoming dancehall/hip-hop extraordinaire to hit the music scene in some time! Take Philly swagger, combine that with Jamaican descent and what do you get? A very unique artist, the one and only T-E-double F! If TEFF is not in the studio recording, you can probably catch him on stage in Jamaica, moving the crowd with one of his electrifying performances.

Find the whole article here.

TEFF and E Ness Freestyle Video

Posted in Client News, E Ness, Freestyle, Hip Hop, Music, Reggae, TEFF, Video on July 11, 2010 by thephoenixpr

Click here to see TEFF and E Ness throwing it down over Nicky Minaj and Gyptian Riddim tracks in the studio!